ABOUT
Sarah Bounouira, MSc, works with individuals seeking a lighter, more authentic path in their personal and professional journey. She helps clients identify hidden blocks, shadows, and overlooked parts of themselves that are asking to be seen — creating the safety needed to move forward with clarity and confidence.
With expertise in Performance Psychology (MSc), somatic work, and nervous system regulation, Sarah offers a holistic approach that helps clients reconnect with their true selves. She supports them in transforming fear, overwhelm, frustration, sadness, and self-doubt into a grounded, authentic, and self-caring way of being.
What feels like a hindrance is often protection or redirection.
A LIGHTER APPROACH
by Sarah Bounouira MSc
I embrace a lighter and more authentic approach to performance, creation, entrepreneurship, and innovation. Every talent reflects a unique human system — shaped by personal stories, lived experiences, and individual needs — and therefore requires a customized, responsive approach. My work is rooted in nurturing and expanding each person's authentic being and personality, while helping them showcase their unique gifts.
Your body is one of your greatest compasses — signaling when something is out of alignment or when you’re moving from inspiration and truth. Emotions like frustration, anger, overwhelm, or procrastination aren’t enemies; they’re powerful indicators that something within you needs attention, care, or change.
Everything you need already lives within you. It’s often limiting beliefs, anxiety, stress, and societal pressures that create distance between who you are and the fullest expression of your talent and potential.
There is no single “right” way to follow your dreams. What matters is discovering your own rhythm, your own path. Feeling safe and grounded in your body — and in your humanity — is foundational to reaching your highest potential. That’s the space I hold and the support I offer.
Hard work doesn’t have to mean depletion or burnout. It can feel light, nourishing, and deeply fulfilling.
" I assist my clients in identifying the obstacles that hinder their pursuits and in embracing their authenticity. I help them find sustainable strategies and tools to support their true selves, free from anxiety, self-doubt, and exhaustion, in their endeavors. I am dedicated to promoting a lighter approach to performance, entrepreneurship and creativity in a challenging world." — Sarah Bounouira MSc
MISSION
My mission is to help ambitious individuals succeed in their careers by guiding them closer to their true selves — their core values, talents, and purpose. I empower my clients to develop self-awareness and address personal blocks and challenges with curiosity, compassion, and practical solutions, creating a lighter, more fulfilling approach to success.
With my expertise in performance psychology, I take an integrative, holistic approach, seeing my clients as whole individuals. I show them how to achieve success in a way that feels authentic, sustainable, and aligned with who they truly are.
WORK APPROACH
I understand the daily challenges and obstacles that affect talent performance. I employ an integrative approach that encompasses a variety of methods to support my clients' progress, performance, and well-being throughout pre-, during, and post-performance phases.
My approach integrates cognitive strategies such as psychological skills training and mindfulness, alongside somatic strategies like nervous system regulation and somatic coaching. Techniques such as breathing exercises, visualization, mindfulness practices, and manifestation are employed to enhance self-belief, clarity and confidence.
I specialize in working with ambitious and self-aware individuals who seek a lighter and more humane approach to overcoming challenges. Rather than focusing on short-term fixes, I am dedicated to achieving sustainable and transformative success. I view our collaboration as a partnership, emphasizing trust, honesty, and mutual adjustment to tailor our work to fit each client's unique personality and lifestyle.
BACKGROUND
I MSc Performance Psychology (Edinburgh, Scotland, UK)
I Sociology, BA (Paris, FR and Vienna, AUT)
I Psychological Skills Training for Peak Performance (Amsterdam, NL)
I Certificate for Nervous System Regulation and Coping Strategies
I Certificate as Human Design Practitioner (Level I & II)
I Certificate as Mind & Body Coach
CURRENT WORK PROJECTS
PAUSE_PERFORM I An innovative coaching and consulting concept for healthy and sustainable performance in business.
STORIES FOR GOOD I Advisory board member for social and ecological impact startups in addressing human performance challenges. Providing valuable insights and guidance during the early stages of these businesses.
THE.HUMANBEHIND I A platform for humanness behind creation, performance, entrepreneurship and being a figure in the public eye.
ON A PERSONAL NOTE
On a personal note
I believe my service in life is to guide and empower others to adopt a new and lighter approach to success. I am skilled in identifying hindrances and blocks while guiding people back to their core strengths, talents, and being, showing them how they can excel as their highest, most magnetic, authentic, and empowered selves.
I myself went through the experience of wanting to fullfill my purpose while working against my actual needs and human system. I experienced what it’s like to try to follow "the one way," to act, feel, and do as society believes is right. This personally resulted in various challenges for me, such as chronic maladies, self-doubt, control issues, and perfectionism. The hardest part was never truly feeling seen, empowered or understood, and most importantly, not listening enough to the signals my body and life were giving me. This is why I am so passionate about teaching others how they can truly feel what is going on within themselves on their journey and how they can succeed in ways they never believed possible.
My work with my clients has helped me grow as well. It is an exciting journey of giving, learning, and connecting to the humanity that unites us all.