ABOUT

Sarah Bounouira, MSc, works with individuals in the public eye — from creatives, performers, and athletes to entrepreneurs and influencers — to identify and overcome internal blocks, while helping her clients to build an aligned career that feels light, fulfilling and authentic.

With her expertise in Performance Psychology (MSc), she understands the unique pressures of being “out there” and the impact of feedback, visibility, and high expectations. Sarah helps you step into your truest self with confidence, clarity, and grounding — so you can express your talent fully, realize your vision, and create a life and career that truly feels like yours.

Find Clarity & Direction.

Overcome Self-doubt. Move with alignment and authenticity.

"I assist my clients in identifying the obstacles that hinder their pursuits and in embracing their authenticity. I help them find sustainable strategies and tools to support their true selves, free from anxiety, self-doubt, and exhaustion, in their endeavors. I am dedicated to promoting a lighter approach to performance, entrepreneurship and creativity in a challenging world." — Sarah Bounouira MSc

Working from a holistic approach, Sarah blends diverse methods and strategies, thoughtfully tailored to your individuality and the unique rhythm of your professional world.

  • Performance Psychology is the science of understanding and enhancing the mental, emotional, and physical factors that influence how we perform in any high-demand environment — whether that’s on stage, in business, in sports, or in front of an audience. It focuses on building the mindset, skills, and habits that allow you to show up at your best consistently, manage pressure, and align your actions with your goals — all while protecting your well-being and staying true to yourself.

  • Psychological skills are practical tools and mindset strategies that help you stay grounded, focused, and resilient while pursuing your goals. They support you in managing stress, navigating challenges, and showing up at your best — all while staying connected to your authentic self, honoring your well-being, and creating a life and career that feels aligned and sustainable.

    Examples include: emotional regulation, mindfulness, visualization, self-reflection, goal setting, decision-making, confidence building, and stress management techniques

  • Somatics & Nervous System Regulation is the practice of tuning into your body’s signals and responses to better understand, support, and restore your natural state of balance. It’s about recognizing how stress, emotions, and life experiences live in the body—and learning tools to release tension, build resilience, and return to a sense of safety. By working with movement, breath, awareness, and gentle practices, you can regulate your nervous system, improve emotional well-being, and create the grounded foundation needed to navigate life with clarity, confidence, and ease.

  • Human Design is a unique and holistic personality and self-discovery system that combines elements of astrology, the I Ching, the Kabbalah, and the chakra system, among others. It provides individuals with insights into their personality traits, strengths, weaknesses, and life purpose based on their birth data, such as birth date, time, and place. Human Design charts are used to map out an individual's energy centers, known as "chakras," and provide guidance on decision-making, relationships, career choices, and overall life path. It's a tool for self-awareness and personal growth, helping individuals align with their authentic selves and make choices that resonate with their unique design.

  • Manifestation is the practice of intentionally creating the life you want by aligning your thoughts, emotions, and actions with your desired outcome. It’s not about wishful thinking or waiting for things to happen—it’s about cultivating the mindset, energy, and daily habits that move you closer to your goals. By getting clear on your vision, believing in your ability to achieve it, and taking consistent, aligned action, you begin to naturally attract opportunities, people, and circumstances that support your dreams. In essence, manifestation is about becoming the person who lives the life you desire.

Yes, there is a lighter approach available to you.

You can reach aligned success, satisfaction & peace in your life + career.

BACKGROUND

I MSc Performance Psychology (Edinburgh, Scotland, UK)

I Sociology, BA (Paris, FR and Vienna, AUT)

I Psychological Skills Training for Peak Performance (Amsterdam, NL)

I Certificate for Nervous System Regulation and Coping Strategies

I Certificate as Human Design Practitioner (Level I & II)

I Certificate as Mind & Body Coach

CURRENT WORK PROJECTS

PAUSE_PERFORM I An innovative coaching and consulting concept for healthy and sustainable performance in business.

STORIES FOR GOOD I Advisory board member for social and ecological impact startups in addressing human performance challenges. Providing valuable insights and guidance during the early stages of these businesses.

THE.HUMANBEHIND I A platform for humanness behind creation, performance, entrepreneurship and being a figure in the public eye.

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WORK TOGETHER